Pacific Foods Barista Series is a line of plant-based milks formulated for specialty coffee. Its 2023 rebrand gave the packaging, lifestyle photography, social media, and e-commerce a bold new look reflecting the aesthetic of the high-end coffee shops that use it. Working with Pacific's internal marketing team and outside agency partners, I guided the rebrand's visual strategy. Drawing on my deep knowledge of the brand and its history, I made sure key brand equity stayed intact while evolving the look into something fresh and modern.
My Role: Art Direction, Creative Development, Creative Strategy, Brand Guideline Development.