Pacific Foods' rebrand had one main goal: increase brand awareness and recognition, both on shelf and in consumers' minds. Despite 30+ years as a leader in natural and organic, many consumers didn't know the full range of what the brand offered. Working with the internal marketing team and outside agency partners, I helped develop a visual strategy that unified the brand across packaging, social, and e-commerce. Green became the focal point, a nod to the organic nature of many products and the company's commitment to sustainability. I then created brand guidelines to keep the new look and feel consistent. The result: 1.1 million new consumers and a 10% increase in annual dollar sales.
My role: Creative strategy, art direction, package design and development, photo art direction, brand guidelines.