Sorella Spices is an online retailer creating small-batch spice blends that help home cooks make meals both simple and inspiring. Their Shopify site is the brand's primary customer touchpoint, so it needed to be eye-catching and easy to navigate. I designed and developed a site that met these goals while telling the brand story clearly and engagingly. I also refreshed the look and feel with an appetizing color palette that complemented the products and boosted accessibility ratings, a more readable font system, photo art direction, and an illustration style for landing and promotional pages.
My Role: Creative strategy, art direction, website design and development, photo art direction, illustration.